PRODUCT PHOTOGRAPHY
What is Product Photography?
You’ve created an absolutely amazing new product, and while you may have customers aware of the product, you need to turn that awareness into wide recognition and, most importantly, an increase in sales. In other words, product photography pays off a product’s unique style, appeals to customers, and encourages immediate purchase.
Images say a thousand words, which is why you need a product photographer who specializes in creating the best representations of her client’s products. Someone who understands how to make products appeal to the right kind of customers.
Whether you’re looking for flat lay product photography, hero shots, tabletop shots or model product photography, a good product photographer takes the hassle and stress of the process off your shoulders and gives your products the primping they deserve.
What is lifestyle product photography?
Lifestyle product photography is similar to standard product photography in that it communicates with photos exactly what you’re selling. The difference is that lifestyle photos show your product in its real-life use.
These photos allow the photographer as well as you as the seller to be a little more creative with the final result. You’re able to show the product actually being used and your customers can get a better idea of what to expect from their purchase.
Planning a lifestyle product photoshoot requires some understanding of your target audience. What will they respond to? Who will they respond to? A deeper understanding of your target audience helps these lifestyle product photos to be even more effective.
Lifestyle product photography communicates what you’re selling by illustrating its real-life use. Customers can better understand how a product is used, the size of a product, and what they can expect out of a product when it’s shot in a scene.
When planning a lifestyle product photoshoot, it’s a good idea to think through who your target audience is and to what images they will respond. A deeper understanding of your target audience helps lifestyle product photoshoots to be even more effective.
Showing customers how their lives will benefit from purchasing your product is a great way to sell products. Tell your customers the story behind your brand with lifestyle product photography.
Why choose lifestyle product photography for your business?
There are certainly advantages to studio product photography over lifestyle shots. It can be cheaper and quicker because you aren’t relying on anything but the product and the photographer. Lifestyle shoots can require more specific planning, and if they might be slightly more expensive.
With that in mind, it’s safe to say the benefits of lifestyle product photography far outweigh the costs.
When consumers are shopping online, they want to know exactly what to expect from the product they’re receiving in the mail. What does it look like? How does it work? Who would use it? How big is it? There are all questions customers want to know the answer to.
Allowing them to see these products with the intended use being demonstrated helps customers visualize themselves using them, and that leads them to be more likely to purchase the product.
Jewelry Product Photography
Customers want to buy unique jewelry with exquisite detailing, which is why jewelry photography should be left to the professional product photographers who can make jewelry shine.
Every piece of jewelry should be treated as a unique art piece, requiring a keen eye so as to pay the piece off in the best light. Whether it’s a perfectly cut diamond, hand-crafted titanium, or braided leather, jewelry product photography must highlight every product’s unique characteristics.
Beautifully pictured jewelry drives customers to purchase.
eCommerce Product Photography Services
As more and more customers shop online, it’s become ever-more important to provide eCommerce product photography that’s as close to the real, in-store experience as possible. The quality of your eCommerce product photography reflects the credibility of a brand. Think of the last time you clicked through Amazon’s product photography. Most likely, you chose the product that looked the best.
Expert eCommerce product photographers not only create beautiful product photography, but they also understand a customer's need to view a product from all sides, zooming in on fabrics and textures. Whether a customer is buying a new kitchen appliance or running shorts, they turn to the images of these products on their computer or smartphone in order to decide on a purchase.
You want to know if your product images can do their job? Work with a professional product photography talent.
Cosmetic Product Photography
Glamorous, on-brand cosmetic photography fills customers with desire. They want to touch the products, try them, smell them. A photograph of lipstick is just lipstick, but a product shot featuring a glistening red lipstick, turned up, ready to reach out and smoothly coat plump lips? That’s lipstick photography that creates purchase interest.
The best product photography in this category must be high-quality.
Hire a photographer who has experience with the latest technology. This way you can create beautiful makeup product photography from reflective surfaces, wet surfaces, see-through or glittered surfaces, and any number of combinations that require a photographer’s skilled hand.
To increase the demand for your cosmetics, invest in expertly created beauty makeup products photography.
Beauty Product Photography
Like cosmetic product photography, beauty product photography requires a skilled hand and a high-quality output. A photographer’s expertise in lighting can really shine through in their beauty product photography.
In the ever-evolving world of beauty care, knowing how to make products pop is one constant. Whether it’s a skincare product photography regimen, a smear of charcoal or moisture-rich lotion, or a lavender-infused mist, hire a photographer who can highlight your brand’s unique style and give it a voice.
Skin care products photography never looked so good.
Ready for a Product Photographer?
Excited to have found a professional product photographer “near me”? Fantastic! Here’s how you can hire my product photography services:
- Fill out my contact form. This will give me an idea of your product’s brand vision and allow me to make a plan and budget.
- After I deliver you a proposal, we’ll hop on the phone and start a conversation about your concept. We’ll revise anything that needs it, and fill in any missing gaps in the shot list.
- Send me the product -- packed with love and any extras you have, just in case we need them. Include a return label if you want me to ship the product back to you after the shoot.
- Going off our earlier conversations about your brand vision, I’ll shoot your product and have your photos ready in 2-3 weeks. Easy peesy!
A Note on Commercial Product Photography Licences
When products are used for commercial reasons, rather than personal ones, a commercial photography license, or usage fee, is required. “License fees” and “usage fees” can be used interchangeably and mean a client purchases the “license” to “use” the photographs. The photographer is the legal owner and copyright owner of the photography, whether or not they were paid to create the images. Because it’s hard to track the future use of photographs, clients pay ahead for agreed upon, estimated product photography rates. You can read more on this topic on the Commercial Photographers Resource page.
