PERSONAL BRANDING PHOTOGRAPHY
Who is personal branding photography for?
Personal branding photography is for anyone with a brand or business looking to take it all to the next level. Personal brand photography is especially beneficial for small businesses looking to invest in their brand without breaking the bank. With the help of some carefully curated photos, you can communicate better than ever with clients and customers about who you are and what you can do for them.
Industries that can benefit from a personal branding session include:
- Realtors
- Entrepreneurs
- Fitness Studios
- Clothing Boutiques
- Bloggers & Influencers
- And more!
Truthfully, from realtors to small business owners to bloggers and influencers, anyone can benefit from some high-quality, professional photos. Don’t worry, “professional” doesn’t have to mean formal and stuffy, either. These photos can be as relaxed, playful, and casual as you want. It’s your brand, it’s up to you how you want the world to see you.
In the end, what it comes down to is that personal branding photography is for anyone looking to tell a story about their brand. If you have clients, customers, fans, or followers, they want to get to know you, the person behind the message, and some new brand photos are a great way to help them do just that.
Get Notice
Grow your brand
Make Connections
How can photography impact your business?
You’ve heard it a million times: a picture’s worth a thousand words. As cliche as it sounds, honestly, it’s true. Photos add a level of credibility to your business that words alone cannot provide.
High-quality, professional photography can lead to a higher level of trust among consumers and your client base and, in doing so, leads to more sales and lasting relationships.
We live in a time where it’s not enough just to know about a brand. Consumers want to know about the people behind the brand and the values, mission, and vision of the brand, too. Brand personality brings a human element to your business, and photography is an essential part of communicating that online.
Branding photography works offline, too. The days of billboards, mailers, and business cards may seem behind us, but they aren’t. Print media is still alive and well in certain industries, and using professional branded photographs in traditional advertising creates a seamless experience for customers when they inevitably Google your brand. Using photography puts a face to a name right off the bat, and it allows customers to see who they’re working with.
What is the value that professional photography brings to a business?
The added value brought about by professional photography goes far beyond an increase in sales.
High-quality photos allow you to set yourself apart from the competition. It allows you to showcase your personality and your product in a way that allows customers or clients to feel like they’re getting a first-hand glimpse behind the scenes.
Professional photography helps you to build a brand that truly connects with your audience, and ultimately, it helps create more trust and credibility for yourself, your business, and your brand.
Additionally, professional photography adds value by saving you money in the long run. These photos serve as great social media and website content as well as imagery for any advertising you might want to run. Rather than paying someone to curate social media posts and scheduling additional photo shoots for advertisements, this personal branding photography session will meet any need you have for images for quite a while.
Studies have shown that adding photos to your ads or website increases your click-through rate by 42%. More clicks mean more people are seeing what you have to offer, and that means growth for your brand.
Professional photography is inherently adding value to your business. It elevates your brand, gives you authority and credibility in a competitive space, and creates a well-rounded personality for your brand. In the long run, these benefits will lead to an increase in engagement, leads, and ultimately, sales.
Where can you use personal branding photos?
The great thing about personal branding photos is they are so versatile you can practically use them anywhere. During a personal branding session, we can get shots of your product, your workspace, and you in action. We’ll get headshots, lifestyle shots, seasonal shots - you name it.
With this variety of photos, you can use them on your website, your social media, digital advertisements, traditional advertisements, business cards, and more.
Plan on writing a book? We can take the perfect cover photo.
Looking to amp up your LinkedIn profile? We’ll be sure to get a killer headshot.
Just need more content for your website or social media that speaks to who you are? We’ve got that covered, too.
There’s a major advantage to these personal branding photo sessions because you have one person capturing your story. This allows for consistency across all photo categories. As the photographer, it’s important to me to accurately tell your story and that means creating a seamless experience for clients across any medium they may encounter you through.
Photography for small businesses
If you run a small business, it may feel overwhelming to advertise or curate professional content without breaking the bank. Booking a branding photography shoot is a great way to invest in yourself and your business and get high-quality results. If you’re trying to get your small business up and running, allocating some of your budgets to professional photos is a great way to get potential customers to take your new business seriously. Professional photos portray value and credibility.
Photographs are also the best way to introduce yourself to your client base. You control the narrative of how they see you, and it helps you put your best foot forward right from the start.
Small businesses may not have a marketing/advertising/creative person on the payroll, maybe that’s something you typically contract out. By hiring a professional photographer you’ll get the creative eye necessary to lead a photoshoot and you’ll find it to be a much smoother process. Not to mention, you end up with a whole library of useful shots for any occasion or medium.
From a photographer’s perspective, small businesses are great clients to work with because we have the opportunity to form a lasting relationship. In business, you know that long-term relationships are the goal with any client, and that’s what we as photographers hope for when we work with small businesses.
Benefits of Branding photography
If you own or run a small business, do you ever worry that you aren’t doing what it takes to stand out from the competition? Do you ever wonder whether or not clients and customers connect with you, your product, or your business? Do you find it difficult at times to reach a broader audience with the resources you’re currently working with?
If you answered yes to any of these questions, a branding photography session might be just what you need.
When we work together, I simply want to use the expertise I have to help your own expertise, personality, and vision shine. You’re already out there doing the work. You’re running a business and working with customers. Booking a branding photoshoot is just one more way to put in the extra effort to reach for success.
Your business is built on a brand. The best part is you get to decide what that brand is. You can choose your colors and style, and you can determine your voice, tone, and personality. Your brand is the first thing clients will notice about you and the primary thing they’ll remember about you. This is why having a strong, memorable brand that you feel well-represented by is so important.
Branding photography helps capture your brand in photos that are easily shared anywhere you need them. They capture your aesthetic, your color scheme, your work style, workplace, and your personality. You can certainly tell clients who you are, but it is so much more effective when you show them who you are.
The results will speak for themselves as you see more clients, more opportunities, and more influence over time.
Ways to show yourself in personal branding photos
When it comes to personal branding photos, typically, you’re the star of the show. You are the brand, and you play a key role in communicating that with your audience. The most important goal of the photoshoot will be to capture shots that fully express who you are and what you do.
During the shoot, we’ll get photos that show the whole picture of who you are - whatever that means to you. We can show you hard at work, out living your life, and spending time with your family. Your audience wants to see you having fun and being yourself and some lifestyle photos are a great way to capture that.
